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Marketing Fundamentals
The Marketing Mix
Trends in Marketing
The Marketing Plan
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Marketing: Goods, Services, Events, Grade 11, College Preparation
This course introduces the fundamental concepts of product marketing, which
includes the marketing of goods, services, and events. Students will examine how
trends, issues, global economic changes, and information technology influence
consumer buying habits. Students will engage in marketing research, develop
marketing strategies, and produce a marketing plan for a product of their
choice.
Prerequisite: None |